Harbor Bookkeeping Services

Organic website traffic declined about 20% over the past six weeks, and inbound leads from search dropped from an average of 15 per month to 9.

Monthly revenue declined 14% after two long-term customers canceled their contracts. No new customers were added during the same period.

Created a standardized onboarding checklist for new customers. Average onboarding time dropped from five business days to three.

Changed our sales follow-up process from one follow-up to three over seven days. Lead-to-customer conversion increased from 12% to 17%.

Launched a new Google Ads campaign targeting local service businesses. Qualified website traffic increased 28% over the following month.

Google Ads landing-page conversion rate increased from 3% to 4.5% in May.

Redesigned the Google Ads landing page in April to clarify the offer and simplify the consultation form.

Raised bookkeeping package prices by 12% in March.

We reorganized our fulfillment workflow and reduced average customer delivery time from seven days to three days.

We launched a referral campaign offering existing customers a $100 credit for every new customer they refer.

We added automated follow-up emails for prospects who requested a quote but hadn’t responded

We created a standardized sales proposal template so every prospect receives consistent pricing, scope, and terms