Stage 4 · Sales

Sales Funnel Calculator

See where potential customers are dropping out of your sales process. Measure conversion rates, identify the largest bottleneck, and estimate the revenue impact of improving it.

Funnel Inputs

Enter totals from the same reporting period.

Visitors or leads Top of funnel The total number of people entering the sales process.

Qualified leads Fit your target customer

Sales conversations Calls, demos, meetings, or proposals

Customers Completed sales

Average sale value Revenue per customer

Gross margin Optional

Marketing spend Optional

Improvement target Applied to the largest bottleneck

A relative improvement. Example: 20% conversion improved by 25% becomes 25%.

Your values are stored only in this browser. This calculator does not use AI or send data to an API.

Funnel Results

Results update automatically as you change the inputs.

Overall Conversion

1.2%

Customers divided by total visitors or leads.

Revenue

$48,600

Customers multiplied by average sale value.

Gross Profit

$31,104

Revenue multiplied by gross margin.

Cost Per Customer

$186

Marketing spend divided by customers.

Funnel Visualization

Stage Conversion Rates

Stage	Count	Conversion

Biggest Opportunity

+0 Customers

$0 Revenue

$0 Gross Profit

Sales Funnel Calculator

Funnel Inputs

Running Business Diagnosis